Your video gets muted, removed, or “complemented” by third party ads.Ģ. If you’re working on a media project for your business or for a client, my suggestion is never to use any unlicensed content, especially music.ġ. Related: 5 Music Licensing Mistakes That Can Make Your Video Disappear If you plan to use fair-use as you line of defense against copyright claims, keep in mind that fair-use primarily applies to commentary, parody, news, and similar uses and won’t work for business videos. One can make an argument that you still can use copyrighted music under fair-use doctrine of the US copyright law. You still need permission if you plan to use somebody else’s content. Once again, it does not matter whether you make money from your video or not. I can use any music as long as I don’t make profit!
#To build a home song commercial air license#
The only exception I can think of is using Creative Commons with Attribution license that actually requires you to give credit, in order to use the music. Giving credit is nice and is surely appreciated by the artist but it grants you no special rights. I can use any music as long as I give credit! Can I legally use copyrighted music in commercial marketing videos?Įither if you make marketing videos for your own small business or create content for your clients, you will eventually find yourself in need of legal background music.Īs a rule of thumb, you must obtain permission from the copyright owner to use any copyrighted material, even when working on strictly non-commercial projects.ĭon’t make these mistakes! 1. Use common sense and your best judgement when deciding if you should use background music in your marketing video. On the other hand, watching the explainer animation in silence just wouldn’t feel right. I wouldn’t use music in the conference presentation video, as it would only distract the viewers. It’s just one part of a complex marketing puzzle.Ī) Animated explainer video with no spoken word.ī) Recording of a conference presentation.
However, don’t think the music is a magic wand that can instantly bring you sales and clients. Related: Choosing Music For Business Video? 3 Rules You Can’t Ignore Not every video needs music Think, how do you want the viewer to FEEL when watching your video? Exited? Comforted? Alert? Emotional? Source: The Nielsen Company
Music helps to set the mood and creates emotional connection with your target audience. Do you want the viewers to perceive your brand as confident and trustworthy? To perceive your service or product as comforting and worry-free? Music can help you to achieve exactly that!ģ. Music helps to grab attention even before anything happens in the video.Ģ. Just to recap, here’ are the top 3 reasons most marketers and business owners opt to include music in their promotional videos:ġ. Multiple marketing studies have suggested that music helps to enhance the success of video marketing campaigns. In this tutorial we’ll go over few options that would allow you to use copyrighted commercial music in your marketing or corporate videos without violating the copyright law.
I like this song! Can I use it in my video?
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